Alison Kent, founder of Choice Concierge in McCall, is a Scottsdale, AZ native who has a deep understanding of hospitality and luxury care. She has over 12 years of experience in hospitality and has developed a high standard of excellence. Having built a relationship-driven network within McCall, she has decided to take her talents a step further and create a company that exceeds and surpasses cliental expectations. An avid skier, cyclist and overall outdoor enthusiast, Alison embodies the McCall lifestyle, and looks to help others make the most of their McCall experience.